You should invest in chatbots is the fact that customers are moving toward messaging apps to interact with companies.
This has been evident for some time now but was only noticed by marketers during the past 2 years. If you start to take action now, you will far ahead compare to your competitors.
As stated by Facebook, messenger bots can reduce friction by having customers checkout without leaving the app or website it’s hosted on, as well as offer live chat support to users waiting for customer service.
It is also possible to answer frequently asked questions to save time for the company and finally use bots as an acquisition channel, sending targeted messages to users who are likely already interested in your product or service.
The question always comes to the marketer’s mind.
- How to generate great results with chatbot marketing?
- How to get unlimited traffic to the chatbot?
No worries, this article is all about how to get unlimited traffic to your chatbot via different marketing strategies.
When you are looking to build a successful chatbot, one of the main things that you need is an audience. And while there are many ways to go about this, in this guide we will explore three of the most effective methods.
Let’s get started, here are 21 amazing chatbot marketing examples to get traffic to your high converting chatbot to get sales and leads:-
- Add Messenger Buttons on your website
- Include Your M.Me Link in Your FAQ, Contact, and Info Pages
- Implement Chatbot for your Instagram story, bio link, comment
- Run Facebook Click to Message Ad Campaign
- Run Facebook Sponsor Message Ad Campaign
- Promote your chatbot within your email, YouTube subscribers and etc
- Incentivize subscribers with exclusive access
- Drive traffic from comment
- Use QR codes in physical locations
- Link the chatbot with an email signature
- Include chatbot in the company name card and brochure
- Create a quiz to engage with the audience
- Create a contest to collect subscribers
- Create Opt-in bar at website
- Create Pop Up at website
- Generate URL Links and post on social media
- Link Facebook Shop Message with the chatbot
- Integrate with Shopify eCommerce store
- Run a billboard or offline advertisement
- Print your Chatbot QR at your company T-Shirt
- Print your warranty claim with Chatbot QR
Let dive into one by one:
Add Messenger Buttons on your website
One of the easy chatbot marketing is to add a button for chatbots to your website, and you’ll get more traffic! This may appear to be obvious, but putting a button for chatbots on your website is an easy method to increase visitors to them! You may direct people to your Facebook Messenger page and interact with them in only one click the same way that you do with social media.
It’s really simple to include a Messenger widget on your website using Facebook. It’s the ideal approach to use your existing website traffic and grow your bot’s following. The widget is basically an extension of the Messenger client embedded directly on your website. It means that messages in the widget are saved and reprinted on other devices in the Messenger inbox.
To install the Customer Chat Plugin on your website, go to your Facebook page’s settings in the Messenger Platform section and search for Customer Chat Plugin. Select Set Up from the drop-down menu when you find it.
In the pop-up window, click Next to start the simple three-step process to add Messenger to your website.
First, amend the greeting that people will see before deciding to interact with your Messenger bot.
Finally, you may select a color for the Messenger emblem and its buttons to match your website’s visual design.
To complete this procedure, you must first create the domain of your website(s), then copy the plugin code. Simply paste this code into your website to get your widget up and running.
Here’s what a plugin like this may appear on a website:
Make sure your greeting is friendly, and select a bright colour for the CTA button that matches your website’s style.
Include Your M.Me Link in Your FAQ, Contact, and Info Pages
Depending on the purpose of your bot, you may wish to link to it from certain web pages. Consider directing visitors to your FAQ, contact, or information pages if you have a Messenger bot that’s well-designed and useful for customer service.
For their 25th anniversary tour, nightclub franchise Sankeys used a Messenger bot to sell tickets. On their FAQ and contact page, they linked to their chatbot, making sure the automated ticket sales process was being used to its full potential. This is a brilliant chatbot marketing that won’t need you to drive more traffic to the site but could potentially double or triple your current conversion rate.
Implement Chatbot for your Instagram story, bio link, comment
It is no longer enough for a company to have a presence on just one social network. It’s now essential for every establishment to have an account on several social media platforms. Because Instagram has over 1 billion active users, it would be stupid not to take advantage of it.
You can do it in several different ways:
You can use it to get in front of your customers and provide them with the answers they’re looking for, allowing you to establish a relationship with them much faster. You may utilize an image with a basic message that clients may obtain answers to their queries by chatting with your chatbot;
Putting that information in the Instagram Stories with a link to the chatbot and a call-to-action button. Instagram stories are visible to your followers for 24 hours. Adding the story with the swipe-up to your narrative highlights bypasses this 24-hour restriction, allowing the material to be accessible on your Instagram profile permanently.
Putting the chatbot link into the bio of your profile. You’ve probably heard that promoting external websites on Instagram is difficult, but this doesn’t imply you shouldn’t attempt to attract visitors to your Messenger channel from your Instagram profile.
There are several methods for sharing links on Instagram. The quickest technique to do so is to include a link in your bio. This is the only place on Instagram where you can add a clickable link. When editing your Instagram profile, use the Website field to enter your m.me URL.
Use your m.me link to inform your Instagram followers about the Messenger option, especially if you have a large, active Instagram following.
Because you have only one clickable link, you may be concerned about using it to promote your Facebook Messenger bot. In that situation, consider utilizing an alternative service that allows you to post multiple links.
Linktree’s Free Account allows you to share unlimited links with your Instagram followers, including your m.me link. The basic plan lets you choose from a selection of themes, allowing for some personalization. If you upgrade to the premium membership ($6 per month), you’ll be able to monitor traffic in more ways and modify your Linktree page more completely.
Many companies use their Instagram bio to link to their website. Using a linking service like m.meLink will allow you to preserve that area for other purposes rather than pushing your m.me link.
Using this potential to advertise your chatbot service is a fantastic approach to get more visitors and generate increased interest in your company.
Run Facebook Click to Message Ad Campaign
Click-to-Messenger advertisements are one of the most popular Facebook ad kinds, as businesses use Messenger to interact with customers, streamline their customer journeys, and generate more leads. This ad type allows you to direct traffic from the news feed straight to Messenger.
Businesses may utilize Facebook advertising to start conversations at scale by targeting their ads to users who have shown interest in a particular subject or area. Businesses can then customize discussions in Messenger to meet their unique demands, generating business results one conversation at a time.
When you create a click-to-Messenger ad, the easiest method to connect it to your bot is to pick the Use Your “Get Started” Screen option from the drop-down menu in Messenger Setup. This will instantly send visitors who click the Send Message button in the ad to your bot’s Get Started screen.
Select the Custom Template option from the drop-down menu in the Messenger Setup area and then click Get Started to get started.
From here, you can set up quick-reply or regular buttons that lead directly to a custom bot, allowing you to design an experience specifically for the ad.
If you opt for a quick-reply button, click the Connect Your Bot link.
Then paste your custom bot’s payload into the field to make sure it’s triggered when people click the quick-reply button.
If you opt for a regular button instead of a quick reply, you have to select Send a Postback from the drop-down menu. Again, simply paste your custom bot payload into the field to connect your chatbot.
Click-to-Messenger advertisements may be quite effective for increasing your Messenger following or gathering high-quality leads. A basic, well-designed ad can produce fantastic outcomes.
Run Facebook Sponsor Message Ad Campaign
Simply put, it’s quite straightforward: you may broadcast a message to people who are chatting with your Page (that is, have started a conversation with you in the past 365 days and haven’t since deleted it) as an ad.
The message will get the label “Sponsored.” Sponsored messages are allowed under Messenger’s 24+1 broadcasting rule, and they may be a useful approach to re-engage your users who have gone quiet for an extended period of time.
Promote your chatbot within your email, YouTube subscribers and etc
You should let your loyal guests know that you have this chatbot available. To do so we recommend doing it in 3 different ways:
- SMS campaign —Use your CRM database to obtain your past guests’ mobile numbers and send them an SMS informing them of the new service. Despite advances in technology, people still pay attention to this form of communication, so if you include the appropriate messenger link in the text message, they will immediately try out a new service.
- E-mail campaign — Your company has probably already implemented an email marketing strategy. Just make use of this, and dedicate one of the emails you usually send to your guests to announce the new service.
Incentivize subscribers with exclusive access
A popular means of encouraging participation with a new Chatbot is offering incentives to those users that do so. This could take the form of a competition with prizes or discounts on certain products.
Create a lead magnet like an ebook, short course or a challenge. And drive your audience to get the content from your chatbot.
Collect your lead details like phone number and email and drive them to take further action. This is a great ethical bible that can get you unlimited leads and customers.
Drive traffic from comment
The simplest approach to get individuals off Facebook news feed is to like excessively on their material.
As a result, your bot may send an automatic private message to a person who comments on your Facebook page’s post.
When a user comments on a specific post or any article in the feed, you may send him a personalised chatbot message. You can also define a list of trigger terms that must be found in a user’s comments before sending him an alert.
Use QR codes in physical locations
If your business has physical locations, such as stores and offices, you may utilize QR codes to provide clients with quick access to your ‘Bot.
For businesses that are closed temporarily because of the COVID pandemic, for example, the QR code may be posted outside the entrance. People who believe the office to be open will have access to a 24/7 customer care channel if they walk in expecting it to be open.
This is especially useful for local authorities, who have been forced to close their face-to-face offices and transfer the vast majority of customer service to phone and internet channels as a result of various government budget cuts.
Link the chatbot with an email signature
Why not include your Facebook Messenger bot in your email signature, too? Many marketers already link to their social media accounts in their email signatures, so why not do the same with their Facebook Messenger bot?
Simply add a Facebook Messenger icon to your m.me link, and you’re good to go! For those of you who want something more complicated, an email signature generator is available.
HubSpot’s recently updated is one of my favourites.(free) Email Signature Template Generator. You may still add a link to your bot by hiding it behind the Facebook logo or using a custom field, even though this tool does not allow you to include a unique Messenger symbol in its native social sharing options.
Another great thing about it is that you can use it to add a call to action (CTA) to your email signature. The text color may be changed, as well.
Create an attention-getting call to action that draws visitors to your Messenger bot, resulting in every email you send potentially push your leads closer to conversion or making a purchase.
Because of Messenger’s high open rates in comparison to other platforms, a lot of companies utilize it as a substitute for conventional email newsletter marketing. However, if you have the time and resources to devote, why not use them? Alternatively, take advantage of cross-promotion between the two channels.
If you already have a large email list and send a newsletter on a regular basis, integrate your Messenger bot into it. Also, consider sending out a Messenger version of your newsletter to your subscribers. Make careful to reuse the newsletter’s material in a chat-friendly manner.
Include chatbot in the company name card and brochure
Another brilliant way is to include chatbot links in the company name card and brochure. This spark conversation and topics with any potential leads and customers. And help the audience to start the conversation with your company when they need it.
And a chatbot on your name card will make you stand out among all the traditional name cards, and create a special impression on your leads or customers.
Create a quiz to engage with the audience
Human love quiz, and find out more about themselves. They love sharing the quiz result with their friends and family. To tap on these human behaviours, we can create chatbot quizzes and personalised recommendations based on their result.
This will create engagement, spark the conversation between the brand and the customers. And it might potentially get viral if we created an amazing personalised quiz.
Create a contest to collect subscribers
Another type of interactive content is social contests, which can be used as chatbots and will undoubtedly assist in spreading the news fast!
You may solicit input from users on a chatbot by requesting that they contribute material, photographs, video, or answer questions! You may use the broadcast tool to notify the winner after a contest has concluded.
Create Opt-in bar at website
With the ManyChat, we can create an opt-in bar to capture leads at the website. This will allows us to maximise the conversion rate on every single page with a personalised message.
Instead of pushing people to email lists, we can create chatbot subscribers that not only collect chatbot subscribers but also email subscribers at the same time.
Create Pop Up at website
This is applicable to people who want to get more leads from the website.
For example, you can use the Modal Growth Tool under ManyChat to capture the leads that intend to leave the page without taking any action.
Generate URL Links and post on social media
The Messenger Ref URL is a Growth Tool that may be used by bot builders and marketers wanting to grow their followers. It’s as easy as 1-2-3 to set up a chatbot link.
You can add the following URL anywhere—your social media bios, marketing emails, a presentation, or even a guest post on a major publication—to send people to your ManyChat bot and connect them with you.
Ref URL is one of the most powerful growth tools on the market. You can put it anywhere you’d add a regular link, and in just two clicks, a person can subscribe to your bot.
If you’re going live, make a note of your Ref URL in the same way as you would for a YouTube video. You may also mention it in your FB Live post so that individuals can subscribe before you go live.
Another effective method to utilize your Ref URL is by including it within your advertisement. Make sure you include your link no matter whether you run advertisements through Google, Facebook, YouTube, Messenger, or other platforms. They’ll be sent straight to your bot loop as a result of clicking on the ad’s lead magnet.
LinkedIn is a social network with over 650 million users in 200 countries. You almost certainly have one as well. You can quickly get your bot to nudge your connections into it if you do.
To convert LinkedIn Connects into subscribers, John Bellamy, a LinkedIn lead generating specialist, uses a basic lead magnet campaign. The following is the message he sends:
Notice how his call to action is a Messenger Ref URL. When one of John’s connections clicks it, they’ll enter a bot flow and automatically become a subscriber.
If you already have a third-party SMS subscriber list, you may import it to Messenger. Messenger allows you to send longer (and more) messages than SMS and helps you be in touch with your customers.
It is simple to transform SMS subscribers into Messenger contacts by including your link in a text. The bonus structure you choose should be relative to the MCC. We’ve previously said that don’t forget to offer an immediate incentive for them to click over. Flash sales, special discounts, free webinars, and free estimates are a few of the ways to produce urgency and encourage clicks.
Another link that you can utilise is M.me links. Very popular and sounds like a no-brainer, you should always promote your Messenger experience and messaging marketing efforts with the m.me link of your Page. The format of the link is very simple http://m.me/<PAGE_NAME>, where PAGE_NAME is the handle of the Facebook page the bot is linked to.
Link Facebook Shop Message with the chatbot
Another cool thing you can do is connect the Facebook Shop with Chatbot so that you no longer need to handle the message one by one.
And the chatbot is able to direct the audience to the right information they need instantly.
Integrate with Shopify eCommerce store
By having a Shopify eCommerce store chatbot, you will be able to reduce abandonment, send unique coupons, and provide personalised recommendations to your customers at scale.
By doing so, you will be able to create a better experience for your customers.
Run a billboard or offline advertisement
One of the interesting idea that we observed from China market, where the marketing firm runs QR campaign and direct people to take actions via billboard or outdoor advertisement. It sparks conversation and creates a viral effect.
Print your Chatbot QR at your company T-Shirt
If you are attending a conference, you can print a special T-shirt with a customised QR code. So that it can catch the attention of your leads or potential customers to experience your chatbot.
Print your warranty claim with Chatbot QR
One of the clever moves is putting your warranty claim with a Chatbot QR. By doing so you can invite your customers to your subscriber’s list and improve customer support immediately if the customers need help with the warranty-related issue.
Conclusion
The content and user experience for your chatbot marketing must be excellent. This is probably the most important method to keep your bot and audience growing consistently. Setting up a bot that provides automated responses has the potential to cause a breakdown in communication.
Unless you’re a natural language processing and artificial intelligence expert, there’s a good chance your bot won’t be able to keep the suspension of disbelief that makes interacting with it an enjoyable and memorable experience. That is why we strongly suggest your team follow through with our FREE Chatbot guide and learn from it.
For example, if you’re using Messenger for outbound marketing, keep your audience in mind and segment it appropriately so that you can provide content to people who will enjoy it. You have the ability to practice both conversational and experiential marketing. And always ensure your team create the chatbot with good chatbot copywriting in mind, as it will help to build your brands and customer experience.
Whether you want to generate traffic for your bot or are just getting started and want to be prepared for its release and promotion, there are a variety of strategies to expand your channel.
It all depends on you and your team’s dedication and creativity to make your chatbot a success, whether it’s providing unique content and discounts as an incentive, running click-to-Messenger advertisements, or printing QR codes on your business cards.
Which of these strategies do you employ to promote your Messenger bot? Are there any tactics you’d like to see added to this list? In the comments section below, share your thoughts on this subject.
