Generate 1 month of viral content ideas in under 5 minutes

Table of Contents

As an AI Automation Agency, we consistently faced the challenge of generating fresh, engaging content. Our goal was to create a strategy that not only attracted attention but also built trust and connected with our audience on a personal level. That’s when we discovered Dakota Robertson’s GAP Framework, which transformed our content creation process and structured our marketing strategy.

The GAP Framework Explained

The GAP Framework stands for:

  • Growth Content
  • Authority Content
  • Personal Content

Each type of content plays a crucial role in building a brand that people know, like, and trust. Robertson’s insight was clear: “If people don’t know you, they won’t follow you. If people don’t like you, they won’t engage with you. If people don’t trust you, they won’t buy from you.”

Applying the GAP Framework to Our Content Strategy

Growth: Getting People to Know Us

To grow our audience, we needed content that increased our visibility. Growth content is designed to attract attention and expand our reach. This meant focusing on trending topics, current events, and discussions about well-known figures or companies within our industry.

Our Strategies for Growth Content:

  • Leverage Trending Topics: We tailored trending topics to our niche, making our content relevant and appealing to a broader audience.
  • Engage with Current Events: By providing insights on current events in AI and automation, we positioned ourselves as thought leaders.
  • Utilize Industry Leaders: We created content around well-known companies and personalities in AI, which helped attract more viewers.

 

I. Growth Content

  1. AI News Updates
    • Share latest developments in AI and automation
    • Examples:
      • Recent AI trends transforming digital marketing
      • Breaking down the latest updates in AI ethics and regulations
  2. Trend Spotting
    • Identify emerging industry or technology trends
    • Examples:
      • How voice-activated AI is shaping the future of customer support
      • Why businesses are increasingly moving toward hyper-automation
  3. Tech Giant Watch
    • Monitor major tech companies (e.g., Google, Meta, Microsoft)
    • Examples:
      • How Google’s AI updates affect small business marketing strategies
      • The role of Meta in shaping AI-driven customer communication tools
  4. Industry Statistics
    • Present and interpret relevant data or research findings
    • Examples:
      • 70% of businesses using AI saw a 30% improvement in efficiency—what this means for you
      • Data shows automation adoption is growing—here’s why it matters
  5. Controversial Opinions
    • Share thought-provoking perspectives on hot topics
    • Examples:
      • Why AI will replace some jobs—and that’s a good thing
      • Automation: Is it stifling creativity, or making us more creative?
  6. Predictions
    • Offer insights on future industry developments
    • Examples:
      • Where AI will take business automation in the next 5 years
      • My prediction on how AI will reshape the workforce by 2030
  7. Polls and Questions
    • Engage audience through polls or direct questions
    • Examples:
      • Poll: What’s the biggest barrier to adopting AI in your business?
      • Question: How do you think AI will change marketing in the next decade?

Real-Life Application:

During the surge of interest in AI-driven chatbots, we produced several articles and videos discussing their implications in various industries. We analyzed how major companies like Facebook and Google were implementing AI, attracting an audience interested in cutting-edge technology and industry trends.

Authority: Building Trust with Our Audience

Trust is critical in the AI and automation industry. To establish authority, we needed to consistently demonstrate our expertise and reliability. Authority content was about providing value and helping our audience overcome their challenges.

Our Strategies for Authority Content:

  • Deliver Consistently: We ensured our content consistently met our audience’s expectations, focusing on high-quality insights and practical advice.
  • Be Transparent: We openly shared our successes and challenges, building authenticity and trust.
  • Provide Value: Our content aimed to move our audience from their pain points to desired outcomes, showcasing our expertise.

II. Authority Content

  1. How-To Tips
    • Practical guides or tutorials
    • Examples:
      • How to optimise your Google Ads for better ROI
      • Step-by-step guide to automating your email marketing
  2. Case Studies
    • Real-life success stories demonstrating effectiveness
    • Examples:
      • How AI automation helped a small business grow by 40% in 6 months
      • A deep dive into how an optimised website doubled conversion rates
  3. Myth Busting
    • Address common industry misconceptions
    • Examples:
      • Myth: AI automation is only for large enterprises
      • Busting the myth that Google Ads don’t work for small businesses
  4. Tool Recommendations
    • Share useful tools or software
    • Examples:
      • 5 must-have tools for automating customer support
      • Best platforms for AI chatbot building in 2024
  5. Industry Insights
    • Discuss emerging trends or shifts
    • Examples:
      • The future of AI in sales automation
      • How automation is reshaping small business marketing
  6. Data Interpretation
    • Present and explain industry-specific data
    • Examples:
      • What recent data shows about the impact of automation on business growth
      • How customer behaviour has changed post-pandemic (and how to adapt)
  7. Problem-Solution Posts
    • Identify common problems and provide solutions
    • Example:
      • Struggling with website conversions? Here’s how AI can help boost sales

Real-Life Application:

We created detailed how-to guides and case studies showcasing our successful AI projects. For example, we published a comprehensive guide on implementing AI automation in customer service, complete with step-by-step instructions, tools required, and expected outcomes.

Personal: Connecting on a Human Level

In the digital age, people crave connection. Personal content allowed us to showcase the human side of our brand, making us more relatable and likable.

Our Strategies for Personal Content:

  • Share Personal Stories: We narrated our experiences and stories, creating a bond with our audience.
  • Express Our Worldviews: We shared our perspectives on industry trends and innovations.
  • Show Vulnerability: Being open about our journey, including our vulnerabilities, made us more relatable and trustworthy.

III. Personal Content

  1. Behind-the-Scenes
    • Share insights into business operations
    • Examples:
      • A peek into how we develop AI chatbots from scratch
      • Behind-the-scenes of a Google Ads campaign setup
  2. Learning Journey
    • Document key takeaways and lessons
    • Examples:
      • What I learned from reading “Building a Second Brain”
      • My biggest takeaways from mastering Google Ads optimisation
  3. Personal Wins
    • Celebrate and share achievements
    • Examples:
      • Reaching 100 successful chatbot implementations!
      • How we helped a client increase conversions by 50% through automation
  4. Challenges and Failures
    • Be open about struggles or setbacks
    • Examples:
      • The time an automation project didn’t go as planned—and what I learned
      • How I bounced back from a failed campaign
  5. Your ‘Why’
    • Share deeper motivation behind your work
    • Examples:
      • Why helping small businesses with AI is my passion
      • The reason I started focusing on automation for business growth
  6. Day-in-the-Life
    • Take audience through a typical day
    • Examples:
      • A day in the life of running an AI and automation consultancy
      • What a day looks like when working on a big chatbot project
  7. Personal Reflections
    • Share deeper thoughts or realisations
    • Examples:
      • How my approach to business changed as I grew older
      • My reflections on prioritising health and balance over hustle

Real-Life Application:

Our team members wrote blog posts about their career journeys and personal experiences with AI technology. For instance, one of our senior developers shared a story about how he transitioned from traditional software development to AI, highlighting the challenges and successes he encountered.

Implementing the GAP Framework

To maximize the impact of our content strategy, we balanced all three types of content. Here’s how we integrated them:

  • Growth Content: We posted regularly about trending topics and current events tailored to our niche, attracting a wider audience.
  • Authority Content: We shared valuable, actionable insights consistently, building trust and establishing ourselves as experts.
  • Personal Content: We regularly shared personal anecdotes, viewpoints, and vulnerabilities, fostering a deeper connection with our audience.

 

Conclusion

Discovering Dakota Robertson’s GAP Framework was a turning point for our AI Automation Agency. It provided a clear, structured approach to content creation, helping us generate endless, proven content ideas. By focusing on Growth, Authority, and Personal content, we built a brand that people know, like, and trust, driving our success in the digital world.


Frequently Asked Questions

What is Dakota Robertson’s GAP Framework?

Dakota Robertson’s GAP Framework is a content strategy model that focuses on creating Growth, Authority, and Personal content to build a brand that people know, like, and trust.

How can the GAP Framework benefit my business?

The GAP Framework helps businesses create a balanced content strategy that attracts attention, builds trust, and fosters personal connections with the audience, leading to increased engagement and conversions.

What type of content falls under Growth Content?

Growth content includes trending topics, current events, and discussions about well-known figures or companies within your industry, designed to increase visibility and attract a broader audience.

Why is Authority Content important?

Authority content establishes your expertise and reliability, building trust with your audience by providing valuable insights, how-to guides, case studies, and expert tips.

How do I create Personal Content?

Personal content involves sharing personal stories, experiences, and viewpoints, as well as showing vulnerability to create a human connection with your audience.

Can I use the GAP Framework for any industry?

Yes, the GAP Framework is versatile and can be adapted to any industry by tailoring the content to your specific audience and niche.

Share This Post

Never loss to your competitors again

Do more Meaningful deep work, automate the rest

AI & Automation Agency

scale your Business & operations with the latest AI and automation technology

Schedule a FREE 30 mins Exploration Call Now

During this session, we'll dive deep into:

Due to our time, we can only accept a limited 50 calls monthly

More To Explore

Do You Want To Boost Your Business with Automation & AI?

drop us a line and keep in touch

High Converting Chatbot

Register 2 Days Live Workshop Now