What each WhatsApp message costs, the 24-hour rule and which WhatsApp to pick. Only what you must know.
NewSince 1 October 2026, Meta charges for your WhatsApp repliesFrom 1 October 2026, on our system.
Wallet: top up the wallet in your system. The wallet pays for AI usage and WhatsApp messages.
Meta changed the rules on 1 October 2026. Here is what changed for you.
Since 1 October 2026, Meta charges for every reply your system sends. Before, replies were free.
A customer message opens a 24-hour window. A reply inside the window is a service message. After 24 hours, you send only a template Meta approved.
Each month, your first 1,000 service messages are free. From message 1,001, each costs USD 0.018 (about RM 0.07).
A broadcast goes out as a marketing template, and Meta approves each template first. Send offers only to customers who said yes. Each person costs USD 0.11 (about RM 0.45).
Your system has a wallet. Top up the wallet to pay for AI usage and WhatsApp messages.
24-hour rule
Move the slider. Each new customer message restarts the clock.
Customer messages you: Monday 10amNow: Monday 4pm
You pay two things: your plan, and wallet top-ups for WhatsApp messages and AI. Move the sliders to work out your wallet top-up.
Broadcasts are the biggest bill. 1,000 people cost USD 110 (about RM 450), every single time.
Answer 4 quick questions, or read the table.
| Feature |  App |  Coex |  API |
|---|---|---|---|
| AI agent replies | Meta's agent only | ✓ | ✓ |
| Team inbox | Linked devices | ✓ | ✓ |
| Keep the phone app | ✓ | ✓ | ✕ |
| Chat history | On your phone | 6 months move over | Past chats lost |
| WhatsApp calls | On your phone | On your phone | In your inbox |
| Broadcast sending speed | One list at a time | 20 messages a second | 80 messages a second |
| Reply cost | Free | Phone free, system USD 0.018 | USD 0.018 after 1,000 free |
Ask every seller. Walk away from a vague answer.
Meta bans numbers on unofficial tools, often with no warning.
Our answerYes, the official WhatsApp API
Meta vets every Solution Partner (once called a BSP) and gives each one a direct support line.
Our answerThe system we build on is a Meta Solution Partner
Ask what percentage of answers come out wrong, and whether a person takes over when the AI is not sure. Untrained AI guesses prices and opening hours.
Our answerAnswers only from your data, or passes the chat to your team
Uptime is how much of the time the system stays online. A big user base gets bugs fixed fast.
Our answerPowering 2.9 million businesses worldwide, with 99.99% uptime
5.0 Google reviews
In business since 2019
Clients stay 4 to 5 years
No, not since 1 October 2026. Messages your customers send you are free, and so are your first 1,000 replies each month. After those, each reply costs USD 0.018 (about RM 0.07) on our system.
A customer message opens a 24-hour window. Inside the window you reply with anything. After the window closes, you send only templates Meta approved. Every new customer message restarts the 24 hours.
On our system, each person who gets a marketing template costs USD 0.11 (about RM 0.45). A broadcast to 1,000 people costs USD 110 (about RM 450). Your plan is separate. The WhatsApp Business app sells its own paid business broadcasts, priced per delivered message.
Your system has a wallet. Top up the wallet to pay for AI usage and WhatsApp messages. Your monthly plan is billed separately.
Coex (short for coexistence) runs the WhatsApp Business app and the WhatsApp API on the same number. You keep replying from your phone while an AI agent and your team reply through the API. Up to 6 months of chat history moves over.
We register your WhatsApp API or Coex, train your AI agent on your business and follow Meta's rules for you.
Most clients go live within 24 hours.
